01
Cross-Market Exploration
China–international cross-market exploration for galleries, art and cultural institutions, companies and artists, identifying opportunities and navigating cultural nuance.
Shanghai · China & Internationally
JINGXIAO
境 晓
Building bridges between the international and Chinese markets.
Hazel Zhang
Founder & Director
Mission
We help companies, galleries, art institutions and artists move between China and the rest of the world with clarity — turning cross-border ambition into exhibitions, partnerships and collaborations that actually happen.
Part I · About
About Jingxiao
Jingxiao is a Shanghai-based agency.
Founded and led by Hazel Zhang, the practice brings 8+ years in strategic communications, project leadership and partnership development across international companies including Alibaba and Meituan, agency and cross-market projects.
It combines strategic thinking with hands-on coordination, stakeholder alignment and local execution.
Current focus
What we’re working on
Developing collaborations with selected galleries, art and cultural institutions, companies and artists, focused on cross-market dialogue, partnerships and project development. We help clients make sense of China before they invest too much time, money or energy, then support them in shaping the right steps.
Approach
How we work
We work at the intersection of strategy and execution — not only identifying opportunities, but shaping conversations, facilitating connections and supporting practical next steps in the right local context.
Expertise
Areas of expertise
02
Partnership Development
Building connections across galleries, brands, institutions and media to create meaningful, lasting collaborations.
03
Project Coordination
Exhibition, fair and project coordination support, from planning all the way through to execution.
04
Cross-Cultural Communication
Local stakeholder alignment and bridging cultural gaps so collaboration actually works on both sides.
Part II · Selected work
Selected work
The following are a few selected examples for reference only — not the full picture. What matters most is what each client actually needs, and our work is shaped around that.
Case 01 · Art Fair
Art Fair Participation
Supported international galleries through the complete ART021 participation process in China, from application to booth execution, gathering high-net-worth collector contacts and nurturing those relationships for future opportunities.
Documentation
Organising and translating all relevant materials.
Production
Coordinating suppliers for merchandise and booklets.
PR & Media
Online PR and KOL media campaign coordination.
Construction & Installation
On-site booth construction and installation.
Booth Presence
Full-week presence, guidance and collector engagement.
Follow-up
Collector relationship development and dinners.
Case 02 · Museum
Solo Exhibition · Shanghai Powerlong Museum
A comprehensive solo-exhibition project with Shanghai Powerlong Museum, from initial negotiation to final reporting.
Pre-Exhibition
Initial communication and contracts. Construction and installation coordination.
Opening Week
Opening-day planning and on-site guidance. Guest invitations and media interviews.
Post-Exhibition
Social-media operations. Data compilation and review. Final reporting.
Case 03 · Media
In-Depth Media Interview
Partnered with a top-tier Chinese art media outlet on an exclusive interview, managing the whole process, from partner selection to impact analysis.
Partner Selection
Screening and selecting media partners by audience fit and editorial quality.
Negotiation
Negotiation and contracts to secure favourable terms and clear deliverables.
Content Coordination
Planning interview themes and content between subject and media.
Impact Amplification
Reviewing coverage, coordinating cross-platform promotion and tracking data.
Representation & long-term partnerships
Building presence in China
Representation
China Development Representative
Appointed China Development Representative for Trium Art Gallery, a modern and contemporary gallery and advisory active across both the primary and secondary markets, with a programme spanning international names.
An ongoing mandate to build the gallery’s presence, relationships and opportunities across China.
Publicly announced by Trium Art Gallery, 2026.
Long-term partnerships
Artist Residency Opportunities in China
JINGXIAO maintains long-term collaborations with Four Seasons Art and Green Art Home, enabling international artists to access carefully curated residency programmes in China.
These residencies combine artistic production, natural environments, public engagement and cross-cultural exchange, providing artists with meaningful opportunities to build lasting relationships within China’s contemporary art ecosystem.
For international artists entering the Chinese market, a well-positioned residency is far more than a period of studio practice. It creates opportunities to engage with the local cultural context, build relationships with curators, galleries and institutions, develop site-specific work, and gain visibility through exhibitions and public programmes.
A residency can become the starting point for long-term collaboration and sustained presence in China.
Collaboration
Ways we can work together
A selection of project types — not an exhaustive list. The right scope is always shaped around your needs.
Exploration
Market Exploration & Discovery
For when you’re still getting to know the market.
01
Profile Review
A preliminary assessment of fit between your programme and the market, and the artists or narratives that travel best.
02
China-Readiness Assessment
Understanding the fundamentals and determining the optimal way to enter.
03
Opportunity Mapping
Identifying which Chinese partners to approach, with strategic screening before any introductions.
Execution
Project-Based Execution
For when there’s a specific project to deliver.
01
Art Fair Support
Entry-channel assessment, objectives, booth build, on-site coordination and follow-up.
02
Exhibition Support
End-to-end coordination, installation, opening events, media and visitor engagement.
03
Partner Outreach
Targeted introductions to institutions, brand collaborations and media relationships.
04
Media & PR
Visibility strategy for China, booth narrative, context translation and local communications.
05
Local Coordination
On-site presence, supplier and logistics management, and real-time problem-solving.
06
Collector Development
Engagement, follow-up, opportunity development and VIP-event coordination.
Ongoing
Strategic Support
For an established, ongoing partnership.
01
Ongoing Market Monitoring
Tracking developments over time and flagging which shifts and signals actually matter for you.
02
Social Media Operation
Developing and managing Chinese social media channels, from market strategy and content planning to localized content creation, publishing, community management and long-term account growth.
03
Relationship Building & Follow-up
Maintaining dialogue after a first meeting and helping promising conversations move forward.
04
Local Business Development
Supporting your growth in China through market insight, outreach and opportunity development.
Let’s begin
Let’s start a conversation.
Thank you for considering a partnership.
hazelzhanghello@gmail.com WhatsApp · +86 159 7551 1706Shanghai, China · Working internationally
JINGXIAO
境 晓
Your vision + local expertise
= success in China
@JINGXIAOSTUDIO